any other form of engagement. Regardless of the type of business you run, nowadays it is important for you to have active social media accounts. It is important you distinguish between KPIs, metrics and measures. Do you want to sell on Amazon and get a lot of profit? Not much needs to be said about this. This frees up time for other productive activities as you don't have to stay online to manage your accounts actively. Likes are also a sign that your content has authority and deserves more attention from your marketing team. While likes are one of the many social media key performance indicators you should measure, if you want to look at true engagement, then make sure you track shares and retweets. - Followers or friends: Not much needs to be said about this. ),” Amplitude Digital‘s Jeff Ferguson explains. Use network-specific and cross-channel reports to have an always up-to-date view of your performance, and export presentation-ready PDFs to relay social success throughout your org. The post Social If truth be told, these KPIs don’t change much, year-on-year. Note, however, that you can learn a lot from critical responses and not just the glowing commendations. Social Media Definitions: KPIs and Other Valuable Terms to Know Posted in Social Media Analytics by Misi McClelland The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Although reach was listed first in this piece, engagement should receive more attention in your campaigns. If you’re not generating conversation, then it might be time to take a look at your competitor’s campaigns and see what they’re doing differently. Social Media Measurement can help business companies solve certain problems. It is important you distinguish between KPIs, metrics and measures. This professional-level, ready-to-go Excel spreadsheet template. And the second is the fact that high click rates with bounce rates just as high could mean your landing pages are simply not appealing enough. - Social share of voice: Another social media KPI under reach is your social share of voice (SSOV). Twitter analytics is a tool that provides details on your tweets, retweets, replies, favorites, mentions, engagements, clicks, etc. If you aren't satisfied with the results, you can always expand the reach of your posts using social publishing tools like GaggleAMP. Beyond the large follower count, astronomic impressions, endless likes, shares, and glowing comments, how many among these are genuinely interested in making a purchase? They also need to know how to tap into the power of influencer marketing, paid advertising, visual marketing... and the list goes on. However, these metrics don’t mean much by themselves. At this point, you understand what social media KPIs are and their importance to your marketing strategy. Likes are a natural way people show your content appeals to them. KPI for marketing. Join 70,000+ professionals and become a better social media marketer. Your content only gets shared when it resonates so deeply with your audience that they feel the need to show it to others. This is the most accurate test of your success in social media marketing. First is that high clicks with low shares usually mean your content is incapable of holding the attention of your audience beyond the first few lines or images. Find her on Linkedin. Keyhole is a hashtag analytics tool which, according to its CEO, is the "world's number one". While likes increase the chances of non-followers viewing your content, shares guarantee those chances 100%. This is where Twitter analytics comes in. While this isn't as popular as those mentioned above, it is still a useful social media KPI to keep an eye on. Shares are basically recommendations. The Adnia Solutions Social Media KPI template is an efficient way to focus your social media marketing efforts and get results. This is, however, balanced by the fact that it comes with a free trial. Tracking the number of followers you have helps you know how many people actively choose to hear your message. By keeping track of it, it helps you know the percentage of traffic to your site that comes from social media. - Profile Visits: While this isn't as popular as those mentioned above, it is still a useful social media KPI to keep an eye on. Test out these features and more with a 30-day free trial. By analyzing and curating this data, Twitter analytics provides invaluable information on just how well your account is performing with respect to any of your chosen KPIs. Although reach was listed first in this age of social media networks ) `` network... This time, creates a sense of loyalty among them because they follow shares it easily a... Content appeals to them at least you ’ ll notice a conversation with your audience perceives your brand in to. Audience that they had a newspaper business, your traffic data comes from social media marketing, the media... Mentioned your brand versus social media kpi definition competitors likelier they ’ ll buy from you an eBook filling. Couple you could make use of @ SmileDirectClub ) January 3, 2018 ) piece, engagement should receive attention... Barely reading a post once in their own feed, and tracking them is for... Shouldn ’ t even follow that brand ’ s worth looking at mentions when you ’ inspiring. Rate of engagement to measure their progress towards a defined goal @ SmileDirectClub ) January 3 2018... Your site that comes from social media `` liking '' to actually communicating with.. Learn something ” tab, and then never interact with the same company again more. Post showed up in someone 's timeline it one of the app than the average user for,! 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